Our priority is to sell apparel and accessories that connect with dog-lovers and wolf lovers. We commission independent artists to create our apparel and mug designs. We hand-select each jewelry piece to ensure it meets our rigorous quality standards. We aim for excellence in everything we do — from design to delivery. We understand that special bond that people and their dogs enjoy, so we take our responsibilities seriously.
As a demonstration of our love for dogs, we donate 10% of our profits to dog rescue organizations. We believe that every dog deserves a great home and every home deserves a great dog. If you rescue a dog, they may rescue you right back! This is a picture of our own rescue dog. How could anyone resist that face?!